Baby essentials
5 steps for routine baby skincare. Brought to you by JOHNSON’S® Baby.
Preparations for your baby’s birth can be so exciting! It’s a time of dreaming and hope, filled with the desire to give your baby the best you can in every way.

Over the years, JOHNSON’S® Baby has become recognised as the expert in infant skincare.  As a result of our extensive research, we understand the special needs of infant skin as well as its sensory role and the emotional importance of touch. One of the questions we’re asked most often by expectant moms is how to choose the right skincare products for a baby. Choosing the right products is easy once you understand the principles of infant skincare.

A baby’s skin is more permeable than an adult’s, more likely to react to allergens and less able to fight off infection. Babies also produce less melanin and so are at much greater risk of sunburn.

5 skincare steps

Most babies are born with soft, velvety skin and you can keep it that way by following a regular skincare routine. 

1.    Cleanse
To maintain healthy skin, regular cleansing is needed to remove saliva, food, urine, faeces and sweat.  Always choose cleansers and shampoos designed specifically for babies and that have been clinically tested and proven mild.
Recommended: JOHNSON’S® Baby Wash TOP TO TOE® gently cleans without drying or irritating delicate skin because it’s 100% soap-free, dye-free and pH-balanced.  Milder than soap, it’s perfect for direct application to the skin, for use as a foaming bath and also for washing baby’s hair.  The convenient 550ml pump pack allows for easy one-handed application, which leaves your other hand free to hold your baby securely.

2.    Moisturise
Your baby’s skin dehydrates easily and the drier the skin, the less effective it is at protecting against harmful effects. This can be prevented, by controlling the temperature and humidity in your home, protecting your baby from the wind and keeping her skin well moisturised. 
Recommended: JOHNSON’S® Baby Aqueous Cream (Fragrance-free) is dermatologist endorsed and clinically proven to provide 24 hour moisturisation. It can be used as a gentle, non-irritating moisturiser after your baby’s bath or as a cleanser for sensitive skin.

3.    Prevent friction and chafing
There is constant friction between baby’s clothing and skin and also in the areas where the skin rubs together, such as the armpits. This friction causes chafing, which can be so uncomfortable for your baby. Take care to dry baby well after her bath, paying special attention to the chubby folds and creases. Avoid rough, tight clothing and use baby powder (or lotion) on the skin to reduce friction.
Recommended: JOHNSON’S® Baby Powder absorbs excess moisture and has excellent lubricating properties, so it helps to keep your baby dry and comfortable. First sprinkle the powder onto the palm of your hand away from baby’s nose, and then smooth it onto the chubby folds of your baby’s skin to prevent friction and chafing.

4.    Care of the nappy
The nappy area is the single most vulnerable area for a baby. Nappies create a warm, moist environment, which promotes the growth of bacteria. This is aggravated by chafing and may result in nappy rash.  Keep the skin on baby’s bottom healthy by changing baby’s nappy frequently, taking care to cleanse properly and dry the area well. 
Recommended: JOHNSON’S® Baby Fragrance-Free Wipes are hypoallergenic, soap-free and suitable for ultra-sensitive newborn skin. They are made of soft, embossed Softwave fabric and contain mild cleansers that remove all fatty residue in the nappy area as well as gentle protective moisturisers. JOHNSON’S® Baby Jelly is also useful for nappy care as it forms an effective barrier against wetness and helps to prevent nappy rash. 

5.    Sun protection
Babies are very susceptible to the effects of the sun’s ultra violet rays.  It’s best to keep young babies out of direct sunlight.  Apply a sunscreen formulated for sensitive skin, dress your baby in protective clothing and make sure she wears a hat.
Recommended: JOHNSON’S® SunCare Baby SPF 40 Cream is specially formulated with mild and gentle ingredients for sensitive infant skin. Dermatologically tested and colourant free, it provides effective protection against UVA & UVB rays.          

® Trademark © Johnson & Johnson (Pty) Ltd 2008


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