From potty mouth to potty hygiene: You are your toddlers example
SPONSORED: Here's how to talk to your kids about personal hygiene.

According to the Baby Soft® Clean Report, parents often spend a lot of time talking to their kids about correct oral hygiene routines, yet they spend little to no time on the mechanics of wiping bottoms.

Going to the toilet is about independence, confidence and privacy, which are important factors in early childhood development. Yet parents often forget the importance of implementing a clean routine, especially after their kids are potty trained.

The Baby Soft® Clean Report also found that while 67% of parents encourage their children to use moist toilet tissue, 40% stop as soon as their kids go to the toilet themselves. This is because 27% of parents are convinced that moist toilet tissue is only for “babies and toddlers, not big children”.

Baby Soft® has developed an easy five-step Clean Routine that will assist parents to set a good example for their kids.  

  1. Use a good quality, 2-ply soft toilet paper, and use 3-4 sheets per wipe until the paper is clean to avoid chafing of your delicate, intimate skin.
  2. Wipe from front to back with a good quality, 2-ply toilet paper. Use 3-4 sheets per wipe until the paper is clean. To prevent you from coming into contact with harmful bacteria, never wrap the toilet paper.
  3. Use 1-2 sheets Baby Soft® Moist Toilet Tissue to help you get, and feel even cleaner.
  4. End by patting dry with toilet paper to protect your intimate area and achieve the right moisture levels.
  5. Always wash your hands with soap and dry thoroughly; it’s the single best way to stop the spread of germs.

The Baby Soft® Clean Routine will ensure that children wipe correctly, from front to back, avoiding infection and smearing. Talking clean should not just stop with toilet training, but should be an essential element of building and nurturing a child’s self-esteem, ensuring that they go into the world feeling clean and full of confidence.


This survey was conducted by Milward Brown, using a sample size of 1934 people from around South Africa. 66% of these were females. The majority of respondents were between the ages of 25 and 49. 52% were LSM A (7-10) and 48% LSM B (5-6).

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