I-Pledge - Car Seat for Kids Campaign
Providing safety for families in need!
IMPERIAL, through its I-Pledge Road Safety Campaign, would like to issue a Call-to-Action to all the moms and dads in Gauteng, to donate their un-used car seats toward giving a child the gift of safety during this year’s “Car Seat for Kids Campaign” – taking place in October.

The car seat programme, launched last year, managed to raised 750 car seats in 2012, but this year, IMPERIAL would like the help of Gauteng parents to help meet its target of 1 500 seats. Listen out for updates and drop off check points on the Breakfast Xpress on 94.7 Highveld Stereo during October 2013.

All donated car seats will be re-upholstered, safety checked and cleaned, thanks to Imperial’s partnership with Wheel Well, before distribution to ensure that is user friendly and defect free – so come on and make a difference to a family in need.

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