Jessica Alba launches a baby products store
The celebrity mom has launched an e-store to sell eco-friendly products for a monthly subscription. Would you buy?
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Apparently Jessica Alba felt that she needed one more thing on her already busy plate - an e-store.

The store named after her 4-year-old daughter, Honor, is called Honest.com and boasts a cute and simple design.

After signing up for your free trial you can then choose your styles and set your subscription rate. You'll then get your products delivered to you each month. That's quite nifty if you have the cash.

Above every other role that Jessica Alba plays, the most important is that of Mom.

Here's what she had to say on the matter: "When I became a mom, I finally became the person I am, that I always should have been," she says "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."

This is a snippet from the website on why Jessica and co-founder, Christopher, decided to start the store: "We both wanted an ideal: not only effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable – everyone should have it. We believed every baby deserved the best we can create for them. We are dreamers."

More about eco-friendly parenting

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Are babies bad for the Earth?
Keeping baby’s bum green

The question is - would you purchase baby products from Jessica Alba's store?

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