New categories, including a baby category, make online shopping a real convenience for moms at kalahari.com.
70% of moms
admit to splurging on baby necessities but moms have been slow to adopt the
convenience of online shopping.
The 2012 kalahari.com baby shopping survey reveals:
prefer to go to the nearest shopping mall to buy their babies’ necessities
while only 4% shop online for these items
of the respondents are working moms while 13% of them are stay at home mothers
of moms only have less than 2 hours for themselves in a day (after time with
their baby and work), 31% say they do not have time for themselves
of respondents spend between 5% and 20% of their monthly household income on
their babies while 26% spend between 20% and 50%
say that they usually splurge on clothes for their babies, 37% opt for toys and
32% overspend on books
of moms say that a baby bag is the
item they cannot do without
of moms say they are single parents
The baby shopping survey conducted by kalahari.com, South Africa’s leading online
retailer, gathered answers from a sample size of more than 200 moms.
The 2011 Mastercard survey revealed that the number of South Africans shopping online has steadily
increased over the past two years, with 58% of active internet users saying
that they use the internet for shopping (up from 53% in 2010 and 44% during
2009). In contrast, the baby shopping
survey reveals that moms are slow to adopt to the convenience of online
shopping when it comes to purchasing baby products, with only 4% revealing that
they shop online for these items.
With 49% of moms revealing they have less
than 2 hours to themselves per day, and an additional 19% stating they bear the
burden of single parenthood, the stark question is: why are we not embracing the convenience of
Liz Hillock, head of marketing at kalahari.com, hints that a previous lack of
variety and availability of baby products online are the main reasons why moms
have in the past preferred the mall. However, the gap is soon to be closed as kalahari.com launches a dedicated baby
category to make life easier for moms.
Why is online shopping is a perfect solution for moms?
Convenience : In comparison to a brick and mortar store with fixed hours, moms can
choose any time of the day or night to shop. ‘’Online shopping is definitely
tailored for moms with small children with unpredictable waking hours’’ says
‘’The survey shows that while moms have the
financial means and willingness to spend on their baby, time is something they
do not have. The survey reveals 49% of
moms have less than 2 hours per day for themselves. Online shopping is a simple
solution.”, smiles Hillock.
Access anywhere: While online shopping is growing
exponentially in South Africa, it is mobile and tablet shopping that is now
really taking hold. The recent kalahari.com mobile survey revealed that, of the
6000 respondents, 78.3% of connected South Africans own a smart phone and 74.2%
access the internet everyday. “There are no longer barriers to shopping on your
mobile phone, be it from home or from play group” says Hillock. “Over 37% of
respondents say they have already shopped on their mobile phone, with a further
63% considering it in the near future. You really can shop from anywhere.”
Unlimited choice: While brick and mortar stores have a finite amount of space to feature
products and hold stock, online stores host millions of products on their
virtual shelves. There is a world of kids books and movies, for example, that
is now only available online.
Cost-saving: Because online retailers do not
have physical stores and their associated rents, many online retailers are
cheaper than the mall. “It’s easy to compare prices online, and retailers such
as kalahari.com pass on savings to the customer, so financial cost-saving is in
reality a compelling reason to shop online” says Hillock.
kalahari.com’s new baby category to meet moms’ fundamental needs
With 94% of mothers saying that the mall is
still their preferred shopping destination despite their busy schedule, it is
fair to assume that there is a gap in the online retailing market for the items
mommies need for their newborns. kalahari.com has heard the plea and has added a baby category to its already wide
‘’We are always finding ways to sastify our
consumers and meet their needs. We believe that our newly launched baby
category is closing a gap. In a time when most moms need to work and care for
their children, going to the shop has become a chore, and the new baby range
from kalahari.com gives moms a new and exciting option,’’
Kalahari.com’s baby category has got it all
covered from entertainment and toys, baby essentials such breast pumps and bottles
to car seats and carriers, nursery décor and bedding.
only is our new range competitively priced but purchased items will be
delivered safely to your door by courier. But most importantly we are giving
moms time to spend just being a mom, which is a precious commodity in today’s
fast paced world,’’concludes Hillock.
A pioneer in the South African e-commerce industry,
kalahari.com is the market leader in South African online retailing. Established
in 1999, kalahari.com is SA’s largest online retailer of millions of books,
eBooks, music, DVDs, games, cameras, and electronics.
Media release from kalahari.com September, 2012