Win with MysmartkidJoin Mysmartkid today and stand a chance to win a LeapFrog LeapPad worth R1 999!
 
Is organic best for kids?Organic food benefits not only your body, but your family's bodies and the rest of the world.
 
Search

Jessica Alba launches a baby products store

The celebrity mom has launched an e-store to sell eco-friendly products for a monthly subscription. Would you buy?

Jessica Alba

Apparently Jessica Alba felt that she needed one more thing on her already busy plate - an e-store.

The store named after her 4-year-old daughter, Honor, is called Honest.com and boasts a cute and simple design.

After signing up for your free trial you can then choose your styles and set your subscription rate. You'll then get your products delivered to you each month. That's quite nifty if you have the cash.

Above every other role that Jessica Alba plays, the most important is that of Mom.

Here's what she had to say on the matter: "When I became a mom, I finally became the person I am, that I always should have been," she says "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."

This is a snippet from the website on why Jessica and co-founder, Christopher, decided to start the store: "We both wanted an ideal: not only effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable – everyone should have it. We believed every baby deserved the best we can create for them. We are dreamers."

More about eco-friendly parenting

A bum deal
Are babies bad for the Earth?
Keeping baby’s bum green

The question is - would you purchase baby products from Jessica Alba's store?

By: Robyn Addinall

Results

Suggest a vote

NEXT ON PARENT24X

Read Parent24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 
 
There are new stories on the homepage. Click here to see them.