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Give that man a Bells!
Moving ad shows how a father will do anything for his child. Keep a tissue handy!

As a South African all the Superbowl means to me is a halftime show from a famous musical act and really cool ads starring celebrities. But on Friday Bells South Africa put out an ad that is being hailed as better than any commercial shown at this Sunday's Superbowl.

It stars a father whose “intrepid spirit demonstrates just what it takes to be a true Man of Character”. Grab a tissue and prepare to have what the internet refers to as "The Feels".

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