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A source of hope for eczema
ADVERTORIAL: Since its introduction in South Africa, Eau Thermale Avène has helped thousands of South Africans care for their sensitive skin – from everyday skin regimes to specific products for more severe skin problems.

ADVERTORIAL

Since its introduction in South Africa, Eau Thermale Avène has helped thousands of South Africans care for their sensitive skin – from everyday skin regimes to specific products for more severe skin problems.

Zaahid Swartland, 4 years old, and his sister Zahraa Swartland, 5 years old, living in Cape Town, both suffered from severe eczema from the age of 3 months.  “At night we couldn’t sleep as they use to scratch, scratch, scratch and sometimes there was even blood on the sheets”, says Faahim, father.

Eczema-prone skin is generally dry, and appears dull and rough. During flare-ups, crisis areas appear displaying symptoms of extreme irritation with red flaky patches that first ooze and then thicken and dry up. In infants, these crisis areas are usually on the cheeks, forehead, torso and limbs. When children are a bit older, their large skin folds such as inside the elbows and back of the knees are affected. During flare-ups their skin becomes inflamed and extremely itchy, and it affects every part of their daily life.

In September 2015, Zaahid and Zahraa, upon the recommendation of their dermatologist, were selected to travel to the Avène Hydrotherapy Center in the south of France, accompanied by their parents, Tougeeda and Faahim, with the hope of finding some relief for their worsening skin condition.

During their 3-week stay at the Center, they underwent various therapies, all incorporating Avène Thermal Spring Water, well known for its soothing, anti-irritating and anti-inflammatory properties. (proven by over 150 clinical studies).

“After a day or two, we could see results. There was less redness and they didn’t itch as much at night. Their skin felt like a newborn baby’s. As their skin got better, they slept better and felt happier.” Zahraa and Zaahid responded very well, both during the course of the therapy and in the months after they returned to South Africa. “Most of the rashes have completely gone and they haven’t had any flare-ups,” reports Tougeeda. “Avène has given us hope. They can now be normal kids again”

It has been over 1 year since, and their skin is looking better than ever. Watch their full story:

Zaahid & Zaahra use: 

o     Avène XeraCalm A.D Lipid-Replenishing Cleansing Oil (R249,95), a gentle daily cleanser suitable for infants, children and adults

o     Avène XeraCalm A.D Lipid-Replenishing Balm (R289,95), a patented 100 % sterile nourishing balm formulated to replenish the skin’s protective barrier and reduce itching

o     Avène Thermal Spring Water Spray (R149,95), to soothe the skin and reduce inflammation

o     Avène Cicalfate Cream (R179,95), used on dry lesions to promote healing and prevent secondary infection

Watch this video to see the full care routine for eczema & atopy-prone skin:

Eau Thermale Avène products are available at Clicks and Dis-Chem pharmacies. For more information visit www.avene.co.za or email infosa@pierre-fabre.com

QuintilesIMS – Pharmatrend International – Dermo cosmetic market in pharmacy in Europe (including France, Germany, Italy, Spain, Belgium, Austria, Portugal, Switzerland) – year 2016 – in volume

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