ADVERTORIAL
The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the series of videos hosted on YouTube is proving to be extremely successful.
Prima Toys is the first toy company in South Africa with it's very own locally created toy unboxing videos - not only keeping abreast with worldwide marketing trends, but also keeping consumers in the know about toy trends. Unboxing videos have become a huge phenomenon internationally, with a number of unboxing presenters reaching celebrity status, with hundreds of thousands and even millions of fans the world over.