Chilling ‘save the boy’ ad
Ad showing a father trying to save his son’s life promotes first aid.
Image via SJAS/Youtube

An ad promoting the importance of parents knowing first aid has been striking a nerve, according to St. John’s Ambulance Services.

The ad forms part of a campaign aimed at empowering parents with first aid skills so that should the unthinkable happen and a child is injured, the parents may be able to save a life. St. John’s is a UK organisation which specialises in first aid training.

What’s particularly scary in the ad is how fast an accident can happen, even in seemingly innocuous circumstances. Not only that, but parents may be oblivious that a child is fighting for his life only metres away...

Even though the dad just answers a phone call and the boy’s mom is apparently just out of reach, everything goes downhill very fast.

A quick look at the SJAS ad “Save the Boy” could well inspire you to add first aid to your list of parenting skills:


Do you know any first aid?

Read Parent24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Dry through the night


Want to know what your baby looks like and what you can expect at this stage?



Everything from parties to pre-schools in your area.