You don't have to be a princess
GoldieBlox is challenging the idea of beauty with action figures equipped with hammers and tool belts.
Source
Have you walked into a Toys R Us lately? It's all set up rather awesomely: boys, girls, outdoor, baby. Walking through the girls section looking for a broom for my son's first birthday (don't ask - he likes brooms), I noticed it was all very... pink. But when I looked beyond the pink these were your options: princess, home-maker or baby raiser. I grabbed the blue broom and skedaddled out of there thanking God I had a son. 

So when I saw this advert for GoldieBlox a little spark of hope came to life:




GoldieBlox is the brainchild of Debbie Sterling, the first time she heard about engineering was when her high school maths teacher suggested it as a major for her in college. Disturbed by how few women were in her classes, Debbie decided to create toys that would "disrupt the pink aisle" with a toy that would introduce girls to the joy of engineering at a young age.

And it's pretty amazing! According to their website: "At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls' strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things."

I get that some girls do like dressing up and playing princess. And there's nothing wrong with that. But I like that there are options like this and Doc McStuffins and even the female scientist set that Lego created.

 Are you excited for toys that don't just promote the princess agenda?


Read Parent24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
 

week-by-week

Want to know what your baby looks like and what you can expect at this stage?

 

Mysmartkid

Sponsored

Nurture your child's creativity

Inspiring and nurturing your child’s creativity is actually quite simple and can be a lot of fun for both of you. Here are some top tips:

See more >
 
 

Directories

Everything from parties to pre-schools in your area.