Kids laugh at ridiculous fashion shoots
Kids try to make sense of the bizarre world of clothing advertising.
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Image via Alexander Wang

In a competitive environment such as fashion marketing, every manufacturer is under pressure to reach their market through striking imagery and campaigns. Often, however, they forget that there’s a secondary pair of eyes on their ads. To kids, the world of fashion photography seems strange and cruel, according to this artist’s video highlighted by Huffington Post.

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The children are asked to describe what is being portrayed in a series of fashion campaign shots. Their typically naïve responses are damning, revealing the confusion such ads can create by attempting to make their campaigns stand out.

The models are described as “sick” and “drunk”; looking at the pictures it’s not hard to understand how the images are confusing to the mind of a child.

Instead of posing the models in healthy, normal and active positions, many are styled in poses ranging from completely bizarre to heroin-chic.

Take a look at artist Yolanda Domínguez’ campaign to find out what happens:

Niños vs. Moda: Yolanda Domínguez via YouTube

Do your kids ever get confused by fashion advertising?

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