Mysmartkid expands their offering with the launch of the Smartstart Pregnancy Pack
The Smartstart Pregnancy Pack focuses on in-utero stimulation, which has been shown to develop and strengthen neural pathways, priming babies for learning and interaction from birth.


(Cape Town, September 2015)

Mysmartkid, a local leader in the field of Early Childhood Development (ECD), encourages expectant parents to celebrate a lifetime of wonderment from the very beginning, with the launch of their new Smartstart Pregnancy Pack.

An exciting addition to the existing Mysmartkid offering, the Smartstart Pregnancy Pack focuses on in-utero stimulation, which has been shown to develop and strengthen neural pathways, priming babies for learning and interaction from birth. Focusing on three main areas of stimulation, namely touch and relaxation, voice and sound, and nesting and preparing for baby, this pack will be particularly beneficial to mothers in the last two trimesters of their pregnancy, when their child’s cognitive capabilities are developing.

Says Catherine Barry, a Mysmartkid expert with a keen interest in Foetal and Early Childhood Development, “There is so much information available to parents today and we want to help direct the focus on what is truly important for both mom’s wellbeing and baby’s development.”

Barry explains that this begins with in-utero stimulation – the stimulation of your baby while they are still in the womb during the pre-natal period. She says, “While the most important reason for in-utero stimulation is to start your baby’s development, this process also helps parents to focus on their child’s needs and to establish the positive, loving relationship that will last a lifetime.”

The Smartstart Pregnancy Pack includes Natural Olive Tummy Wax from Oh-Lief, a Baby Sense Muslin Receiver, the Majors for Minors baroque CD, Baby Sense, the best-selling book by Meg Faure and Ann Richardson, as well as a Mysmartkid sign for your car – a badge of honour proudly announcing: Smart Kid on Board!

Adrian Kaplan, General Manager for Mysmartkid, comments on the addition of the Smartstart Pregnancy Pack, “We’ve often had requests from parents to join our programme even before the birth of their child. Now that we’ve celebrated our first birthday, we are very excited to offer this option to expecting parents. It is the next exciting step as Mysmartkid grows from strength to strength!”

The Smartstart Pregnancy Pack is available at at a cost of R325 excluding delivery and is the first available pack in the subscription programme.

About Mysmartkid 
Mysmartkid is a play-based educational programme for children from before birth to the age of six. The subscription-based programme has become a leader in Early Childhood Development (ECD) and promotes school readiness with an integrated offering. It focuses on a child’s development through the use of age-appropriate toys, tools and activities. As part of this holistic initiative, members also receive support from a panel of ECD experts who share their professional insights and expertise on the Mysmartkid website and are intimately involved with the development of various aspects of the programme. 

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