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He’s Superman in regular clothes, a shoulder to cry on when you need it the most and a Michelin-Star Chef when it comes to making the perfect batch of pancakes. As South Africa’s one-stop shop in car retailing, Imperial Auto believes that there’s a car for every type of dad out there and, just like fathers, no two are the same.
1. The Adventure Junkie: Off-road enthusiasts and outdoor-lovers alike need a car that can keep up with their active lifestyles. The Jeep Renegade is an SUV that is spacious enough for five people and all the camping and fishing gear a Dad could need. The exterior was inspired by Jeep’s vintage design, displaying the symbol on the roof of the car as well as in the front and rear LED lights.
While the Renegade pays homage to old classics, the Landrover Discovery Sport edition is an off-roader for the new age. Having been put through its paces in an 18 month journey across 20 countries, the Discovery Sport stands the test of the world’s toughest terrains.
2. The Suit: For the dapper sort of dad, the perfect car oozes sophistication and style but is also practical enough to drive his loved ones around. The Audi A4 Quattro isn’t just a pretty face – it is equipped with Traffic Jam Assist to make sure everyone gets to school and work with time to spare.
Another option is the Lexus IS 200t with rear wheel drive and an eight-speed automatic gearbox. The sleek and low exterior gives off a racy, edgy look while the on-board voice-activated navigation system ensures you’ll never have to stop and ask for directions.
3. The Sports Fan: The right car for dads who take their rides just as seriously as they take their sports is just a click away. The Dodge Journey offers a keyless ‘enter n go’ ignition while providing almost 2m² in interior cargo space, which suits the busy soccer, golf or tennis playing dad.
The Renault Duster offers a macho sporty exterior, with a chrome grille, double-optic front lights and chrome roof rails. Mounting your kayak or surfboard couldn’t be easier!
4. The Gadget Lover: While some dads have trouble figuring out how to work a TV remote, others’ are happy to spend most of their time tinkering with the latest tech. The Mazda CX-5 is designed for tech-minded dads. Its MZD Connect, its touch screen infotainment system, allows you to browse social media feeds and instant messaging applications by connecting to your smart phone.
The BMW 7-series is a tech-lover’s dream. With an integrated tablet device in place of the dials and buttons usually found in the centre console area. Gesture control allows you to make a swiping motion with your index finger pointed at the touch screen to accept or reject a call, or a circular motion to change the audio volume.
Make his day with a car that’s just right – there’s one for every type of dad out there.
Press release by Imperial Auto
