Shocking safe-sex advert aims to lower teen pregnancies.
Image via BeYouBeHealthy.org
It's not every day that you get to see a pregnant teenage boy. A new ad campaign running in Chicago on their transit system is showing commuters just that, and it's causing quite a stir.
The ads show teenage boys Photoshopped to look heavily pregnant as an awareness campaign that "teen parenthood is more than just a girl’s responsibility."
The slogan accompanying the ads is "Unexpected? Most teen pregnancies are. Avoid unplanned pregnancies and STIs. Use condoms. Or wait." With teen pregnancies on the rise, it's not a bad lesson for teens to learn. But are the images a step too far?
In an interview on Chicago Tonight, Department of Public Health commissioner, Dr Bechara Choucair says that they've received an overwhelming positive response. The comments on sites like Huffington Post, say otherwise. One Chicago commuter says, "This is a terrible and just cringe every time I see it. I ride public transportation here in Chicago, and am sickened every time I see one of these at bus stops. And I have to say that most riders I’ve had discussions with about this are just as disgusted, young and old." [sic]
A similar ad campaign was used in Milwaukee in 2009.
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What do you think? Are the ads a step too far or will they be effective?
By: Robyn Addinall