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Many young girls love having their picture taken. They’ll grin for the camera, dress up for pics and even pose happily, their eyes shining with innocent joy. The new Dove ad contrasts this innocent self-confidence with the reluctance grown women have for being in front of a camera.
The ad asks women what happens between the age of innocence and adulthood that makes them impose that fear of photos. If you observe your own kids, you may even notice this reluctance kicking in. Teens, for example, may not enjoy their parents taking pics, but they’ll pose for endless snaps with their friends (or take hundreds of those ubiquitous “selfies”.
Perhaps parents may even contribute to the change in attitude by capturing too many embarrassing moments.
Take a look at the ad and see if you agree with what we thought was a pretty poignant message:
Dove: When did you stop thinking you were beautiful?
Why do you think girls stop enjoying the camera?
Many young girls love having their picture taken. They’ll grin for the camera, dress up for pics and even pose happily, their eyes shining with innocent joy. The new Dove ad contrasts this innocent self-confidence with the reluctance grown women have for being in front of a camera.
The ad asks women what happens between the age of innocence and adulthood that makes them impose that fear of photos. If you observe your own kids, you may even notice this reluctance kicking in. Teens, for example, may not enjoy their parents taking pics, but they’ll pose for endless snaps with their friends (or take hundreds of those ubiquitous “selfies”.
Perhaps parents may even contribute to the change in attitude by capturing too many embarrassing moments.
Take a look at the ad and see if you agree with what we thought was a pretty poignant message:
Dove: When did you stop thinking you were beautiful?
Why do you think girls stop enjoying the camera?
