Famous actors star in choking baby advert
Stars offer their voices to safety campaign aimed at saving the lives of babies.
According to the St John Ambulance organisation, the UK’s biggest first aid training group, 40% of parents interviewed had witnessed their babies choking. When asked about first aid techniques for choking intervention, four out of five had no idea what to do. The organisation then put together a short video to provide a very basic first aid technique so that parents would know what to do in the event of a choking incident.

Star power

They chose their voiceover artists wisely: Sir John Hurt, Johnny Vegas, David Mitchell and David Walliams star in #TheChokables. An animated short ad which shows objects which are often behind choking events offering first aid tips. A ballpoint pen lid, a marble, a peanut and a princess toy explain (with humour) what to do if your baby chokes on an object.
It’s actually a brilliant concept, and we hope it gets shared as much as they hope it will.

Watch: #TheChokables advert: save a choking baby via St John Ambulance/YouTube

First aid tips

First aid knowledge is extremely useful to have, especially when children are in the home. Choking is terrifying to watch, and a parent could save a child’s life by learning how to relieve the situation. It’s also a great idea to have a stocked first aid kit in the home.

Kids and first aid

First aid must-haves

Travel first aid kit

Do you know basic first aid?

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