Tears of joy
Celebrate 50 years of happy bathtimes with JOHNSON’s® Baby Shampoo and its unique NO MORE TEARS® formula.
The way your baby looks up at you, eyes filled with the purest love. The tender touch of newborn skin, and the musical laughter as water trickles and tickles down her tiny body. Bathtime is one of the most magical moments a parent can share with their young child. So, there’s definitely no room for tears.

A baby’s eyes are much more sensitive than your own. They have a lower pH level and don’t blink as often as you do. In fact, in the first year of their life, they keep their eyes open for 23 seconds at a time, blinking on average, only 2 to 5 times a minute. At this stage, they are only just developing the involuntary blink that will protect their eyes later on. So, only the gentlest shampoo will do.
That’s why, in 1959, JOHNSON’S® Baby developed the NO MORE TEARS® range, especially for babies.

And for 50 tears, mothers have trusted it to be as gentle on young eyes as pure, distilled water. Its unique formulation has been specially tested to be hypoallergenic, soap-free and irritation-free. Which means, come bathtime, all you need to worry about is enjoying those special, once-in-a-lifetime moments.

Spreading the joy

And now, NO MORE TEARS® lets you contribute to more than just your own child’s well-being. For every NO MORE TEARS® product you buy during March and April, we’ll donate 50c towards the Red Cross War Memorial Children’s Hospital. 100% of funds raised will go toward the purchase of lifesaving surgical equipment. Look out for our specially marked packs, and help us get the little patients happy, healthy and back at home where they belong.

For more information on JOHNSON’S® Baby NO MORE TEARS® go to babycentre.co.uk/no more tears.

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