The importance of moisturising
Moisturising your baby’s skin not only keeps her healthy, but also stimulates her senses.


Why moisturise?

Your baby’s skin is thinner and more delicate than your own and loses moisture faster so it tends to dry out faster.  It’s also more vulnerable to irritants like harsh cleansers and environmental changes. Moisturising your baby’s skin seals moisture in and helps maintain its natural protective barrier against external irritants so that it stays soft and healthy and is able to fulfill all its vital functions as the largest organ in the body.

Did you know that when you moisturise your baby’s skin, you are not only keeping it healthy, you are doing so much more by stimulating her senses in different ways?

Touch: A baby learns about her world by processing information she receives through her senses. Touch is the most fundamental form of stimulation and is essential for bonding, emotional and social development.  When you moisturise her skin after her bath, your touch teaches her about her body, how it feels, where it starts and ends.  Your touch calms her and lets her know that’s she is loved and safe.  

Smell: Studies have shown that babies develop a preference for and can be comforted by the scents associated with the loving care they receive from their mothers*.  The combination of your touch, the scent of JOHNSON'S® Baby and your soothing voice help create a multi-sensorial experience that your baby will come to associate positively with nurturing care, teaching her to trust and reach out to the world around her so that she can learn and develop. The beloved JOHNSON’S® Baby fragrances are carefully selected according to international regulatory standards to ensure that they do not irritate delicate skin.

What to use?

Because your baby’s skin is so delicate, you should only use extra mild products that have been specially formulated for infants. As the Experts in Infant Skincare, JOHNSON’S® Baby is committed to producing products that are proven to be safe, mild and effective.

*REFERENCE: 1. Sullivan RM, Taborsky-Barba S, Mendoza R, et al. Olfactory Classical Conditioning in Neonates. Pediatrics 1991;87;511-518.

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