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Becoming a parent is an exciting, wonderful experience, but like all beginnings, it can also come with a certain amount of anxiety. Many new moms feel they need to know it all, cope under all kinds of pressure, function on limited sleep and generally do a perfect job during this new phase of life. Along the way, they hear opinion after opinion – everyone seems to have one about how to be the perfect mother. Baby Dove believes that there are no perfect moms, only real ones, and that moms should trust their way. 

A global Baby Dove study gathered insights from new moms around the world. The findings show that 9 out of 10 moms feel pressure to be a ‘perfect parent’, leading 78% of them to question whether their parenting skills are good enough. 83% of moms believe that the stereotype of the ‘perfect mom’ is an outdated standard for modern parents to live up to and it creates anxiety for them. 93% of new moms think that real motherhood is different from what is portrayed in the media.

In the run-up to Mother’s Day, Baby Dove has partnered with Parent24 to host a survey to find out what anxieties new moms are facing in South Africa. Baby Dove wants to break the stereotype of the perfect parent, the pressure put on them to be a certain way and remind new moms that however you choose to do it – by the book, your mother’s way or making it up along the way – it’s your way and we’re with you every step of it.
#TrustYourWay

Fill out this out this quick "Real Mom's" survey, and stand a chance to win R2500.

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