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It’s not unusual today to meet a woman who balances a challenging career with a plethora of household responsibilities, the intricacies of modern childcare and a fulfilling social life.
She is certainly no longer lauded for her super-human abilities – it is simply expected of her.
The Working Mothers Expo, in partnership with MiWayLife, takes place at the Sandton Convention Centre from the 4th to the 6th of November 2016.
This will be the first time that an expo in South Africa will be directly geared to meet the needs of working mothers.
Craig Baker, CEO of MiWayLife, says: "There really is very little in the way of support for this essential and unique demographic in South Africa.
"There are a myriad of other lifestyle expos, but nothing which specifically addresses the issues and challenges of being a working mother. We recognise the important contribution of working mothers to the economy, which makes this partnership invaluable to us.
"We hope to see the Working Mothers Expo become a fixture on the expo calendar as a forum for working mothers to share and learn how best to achieve sustainable work-life balance."
Janice Windt, Managing Director of Working Mothers Expo, explains: "We will offer working mothers something they desperately need: a space in which to take a precious moment for themselves, share ideas and solutions to match their unique needs and concerns and to realise that they are not in this alone.
"They will find a great deal of support and inspiration, all within an environment geared towards making them feel pampered and appreciated."
One of the most exciting aspects of the expo will be the Speaker’s Corner which will feature some of the country’s most influential working mothers sharing their inspiration and insights into fulfilling the many-faceted roles of wife, partner, mother, business owner, professional, daughter and friend.
The expo will also allow working mothers a means to access products and services that have the potential to assist them in managing their busy lives.
Exhibitors at the expo will cover a diverse array of pertinent topics, including Business and Career Opportunities, Personal Development, Financial Health, Returning to the Workforce, Child Development and Stimulation, Holiday Solutions, Childcare, Lifestyle and Home Care, Self-Care, and Health and Beauty.
Working mothers will be able to browse the exhibitions at leisure, take a moment to listen to a particular speaker that inspires them, meet up with like-minded women, sip a cappuccino over a good book, or relax with a much-needed massage or a manicure.
Those interested in exhibition and marketing can get in touch with the Working Mothers Expo Team directly via email.
The expo takes place from Friday, 4 November, to Sunday, 6 November 2016.
Ticket prices range from R50 – R240 and are available online through Computicket or at various Computicket retail outlets.
For more information, please visit the Working Mothers Expo website.
