Cereals & sugar
A media release submitted by Nestlé regarding the daily sugar intake for kids as seen in the July/August issue of Your Baby magazine. 

"As part of our commitment to constantly improve the nutrient profile of our products, we have a well-established and on-going R&D programme to find ways of reducing sugar without compromising taste and quality. 

"The Codex Alimentarius is an international food standards body and provides standards for all baby foods, which include the usage of sugar.  All Nestlé baby foods comply with this international standard. Both NESTUM and CERELAC contain some sucrose (sugar), many of which are naturally occurring in the raw material that is used in the manufacturing process, as well as some added sugar.    

"Like all foods, sugar containing foods must be eaten sensibly in the context of a balanced and varied diet. We need to reiterate that mothers and caregivers should not add additional sugar to infant cereal or any other food they may prepare for the baby. 

"Nestlé’s general sugar policy is intended to help consumers, both adults and children, reduce their intake of sugar.  Since 2007, we have been reducing sugar in all our products and by 2011 the overall sugar content of all products has been reduced by 30%.   

"Furthermore, empowering consumers with science based, understandable information is key.  We therefore use various tools such as Guideline Daily Amounts (GDA) to help our consumers evaluate the role of a product in their daily diet.  We have committed to displaying front of pack GDA labelling on 100% of the relevant products worldwide by 2016 and providing portion guidance on all our children’s and family products by 2015.  Although there is no GDA’s for babies, we do have portion guidance on all the baby cereals."  

For more information, please contact: Ravi Pillay Spokesperson: Nestlé South Africa 0115146799 or 0829082580 or ravi.pillay@za.nestle.com

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