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Prima Toys harnesses unboxing video trend
ADVERTORIAL: Leading toy importer and distributor Prima Toys recently launched their very own toy unboxing videos.


The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the series of videos hosted on YouTube is proving to be extremely successful.

Prima Toys is the first toy company in South Africa with it's very own locally created toy unboxing videos - not only keeping abreast with worldwide marketing trends, but also keeping consumers in the know about toy trends. Unboxing videos have become a huge phenomenon internationally, with a number of unboxing presenters reaching celebrity status, with hundreds of thousands and even millions of fans the world over.

Marketing Executive of Prima Toys: Chiquita Patrizi, says: “Unboxing videos provide us with the opportunity to quite literally unpack products and show the viewer what is inside. This way, both parents and their children know exactly what is in the box and what they will be getting. This allows parents to make an informed decision before purchasing a product- it also provides great entertainment for the children watching.”

Toy unboxing videos have continued to see worldwide growth in popularity in the last few years. More recently, Insights by Google reported that in March 2016, almost 50% of online users looked for videos related to a product before they committed to buying it and preferred to follow advice from YouTube video creators as opposed to their favourite (traditional) celebrities.  

 ‘The Very Serious Toy Show’ is presented by “Sash” from Prima Toys. She has an in depth knowledge of the brands and products and how they work, and this ensures that the information imparted is correct and comes across authentically. “Sash is an excellent presenter, she has the know-how, product knowledge and quirky personality required to make the videos a success,” says Patrizi.

Prima Toys is successfully capitalizing on the benefits of the toy unboxing video phenomenon and is creating video content that appeals to parents, children and the toy industry at large. 

Subscribe to Prima Toys YouTube Channel and watch more unboxing videos on ‘The Very (Fun) Serious Toy Show’ with Sash.   Alternatively go to or

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