WATCH: Hilarious gender reveal fail shows what not to do
"Why did they think that would work in the first place?" This viral video is pure gender reveal fail gold.
Another gender reveal fail for the books. (Photo: Facebook) (Facebook)
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Clearly missing the memo that the gender reveal concept has been 'cancelled', this mom and dad-to-be chose to claim their right to a gender reveal party, and it couldn't have been more of a fail.

Both parents were given a stick and instructed to bash apart a balloon holding the truth of their baby's gender inside. But since balloons are best popped with sharper objects, like say a pin, the gender of their baby remains an unknown.

Watch the hilarious video below: 

But hey, at least they didn't cause a forest fire

In the words of one of the wiser post commenters: "Why did they think that would work in the first place?" 

Must read: 'Inventor' of the gender reveal party says they're now cancelled

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The big gender reveal: A-Bundlely Blessed Diaries #4

WATCH: Shay Mitchell's Power Ranger themed baby gender reveal makes us go WTF

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