Finally! An ad that DOESN’T make dads look inept!
New ad reveals the loving side of some great dads instead of making them look like idiots.
There have been too many bumbling, useless, inept and passive fathers portrayed in adverts and TV shows. Many of us identify with this stereotype without seeing ourselves (or our fathers) in those doltish characters.

There’s a new ad which finally busts through this stereotype, revealing those special moments dads share with their kids, and how dads are always there for their children, even once their children have grown up.


"I'm going to be a dad!"

BatDad may be the greatest dad ever

Keeping it positive

Not all fathers are great dads, but this ad focuses on the positive side of the relationship between fathers and their kids, and, if you have ever had one of these moments, it’s bound to make you smile.

Watch: Calls For Dad #RealDadMoments Dove Men+Care via YouTube/Dovemencareus

What’s your favourite memory of your dad?

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