You don't have to be a princess
GoldieBlox is challenging the idea of beauty with action figures equipped with hammers and tool belts.
Have you walked into a Toys R Us lately? It's all set up rather awesomely: boys, girls, outdoor, baby. Walking through the girls section looking for a broom for my son's first birthday (don't ask - he likes brooms), I noticed it was all very... pink. But when I looked beyond the pink these were your options: princess, home-maker or baby raiser. I grabbed the blue broom and skedaddled out of there thanking God I had a son. 

So when I saw this advert for GoldieBlox a little spark of hope came to life:

GoldieBlox is the brainchild of Debbie Sterling, the first time she heard about engineering was when her high school maths teacher suggested it as a major for her in college. Disturbed by how few women were in her classes, Debbie decided to create toys that would "disrupt the pink aisle" with a toy that would introduce girls to the joy of engineering at a young age.

And it's pretty amazing! According to their website: "At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls' strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things."

I get that some girls do like dressing up and playing princess. And there's nothing wrong with that. But I like that there are options like this and Doc McStuffins and even the female scientist set that Lego created.

 Are you excited for toys that don't just promote the princess agenda?

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