Google’s ‘YouTube Kids’ launched for children
New app makes it safer and easier for children to find videos online.

The first Google product built for kids has launched in the US, according to A recent Neilsen report has found that television viewing has declined among kids aged between three and eleven over the last three years but internet video watching has increased over 80% during the same period. That’s what has prompted the launch of the YouTube Kids app aimed at making it safer and easier for children to find video on topics they’ll enjoy.

The facts:

•    The app is free on iOS and Android operating systems but only in the US so far.
•    It offers a curated selection of family-friendly videos, channels and educational clips.
•    The appearance and interface are designed to make it appealing for little users.
•    It has the options of a timer and includes four sections: shows, music, learning and explore.
•    It comes with a host of parental controls which allow parents to customise the content for their kids- although the YouTube Kids content is already automatically filtered, parents can disable the search function, limit screen time and cap the volume. Comments are disabled but there are some child-friendly ads.

Take a look at their launch announcement on the YouTube blog.

Many parents are responding positively to the news which will allow for peace-of-mind access to YouTube content, although there has been some commentary that the exposure of children to advertising is something parents should consider carefully.

Would you use the YouTube Kids app when it comes to SA?

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