Bullying story with a powerful twist
Take a closer look at this PSA to find out what often motivates bullies.

Image via @vicpdcanada/Twitter

Anti-bullying organisation Pink Shirt Day has designated February 25th of every year as the day supporters wear a pink shirt to take a stand against bullying. This year they released a powerful ad to highlight one of the factors often ignored in the fight against bullies and bullying behaviour.

The twisted world of bullies and bullying

The PSA focuses on one girl as she throws insults at her classmates in school, which is fairly typical of these kinds of PSAs, but then it gets even closer to her as she continues hurling abuse, only this time it’s directed at herself.


Girl's suicide after bullying

The forgotten face of bullying

Watch: Pink Shirt Day Anti-Bullying PSA via Pink Shirt Day/YouTube

Bullies and self-esteem

According to Huffington Post, a study conducted among kids that had admitted to bullying revealed that they commonly held negative views of themselves.

Also revealed:

•    Bullies were more at risk of mental illness.
•    They’re more likely to come from single parent homes than non-bullies.
•    Bullies are more likely to suffer from depression, anxiety and other mental health issues.
•    They may be susceptible to being “shame-prone”; fearing that their weaknesses may be exposed they deflect this by treating others badly.

While the main purpose of the campaign is to prevent acts of bullying and to provide support for bullies, it also highlights the reasons some children bully others.
Pink Shirt Day originated in Canada in 2007 after a teen boy was bullied and taunted for wearing a pink shirt. Classmates fought back by encouraging other students to wear pink, according to the Globe and Mail.

The campaign spread to other schools and then went national and international, such was its success.

On Wednesday 25 February, supporters Tweeted their support and pictures using the hashtag “#PinkShirtDay”

Has your child ever endured bullying?

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