Stunning ‘like a girl’ ad inverts perceptions
The simple message of a new ad campaign examines how society treats girls.
A new campaign for feminine hygiene product brand Always is causing quite a stir. Using the premise that the phrase #LikeAGirl is used in society to denote femininity as weak or inferior, Always is taking a bold step towards changing this perception; the goal is to get viewers to see that “like a girl” should be a positive affirmation- that girls are powerful and capable.

It’s not easy challenging stereotypes, and the video has attracted no shortage of criticism on YouTube, but it’s undeniably effective in driving the message forward that girls should have the freedom to have confidence in their abilities, and that society should stop using girls as a metaphor for something disempowering.

Why not take a look at the short video for yourself, and see if you agree that the #LikeAGirl campaign has something special to say:

Always #LikeAGirl via Always/YouTube

Prepare for her first period

Stemming the red tide

Have you ever used the phrase “like a girl” negatively? Did this ad inspire you to change?

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