The forgotten face of bullying
Chilling ad reveals ingenious anti-bullying message.
A French ad has found a fresh way of highlighting the issue of school bullying. By placing bullying in a completely different context, it shows just how unacceptable it is. It’s deeply uncomfortable to watch, and yet extremely effective.

Would you put up with this?

The more subtle message appears to be that adults need a vivid reminder of the anxiety, stress and trauma endured by the victims of school bullies, and it asks this question (without using words): “A day at work doesn’t look like this… And a day at school?” (translated from the French).

Watch this chilling short ad:

Harcèlement à l'école via Youtube/Administrateur Francetv

Does your child ever experience bullying or harassment at school?

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