Chilling anti-texting ad has a powerful message
Texting while driving is extremely hazardous, as shown in this heart-rending PSA.

Road safety studies have shown that texting while driving has become the leading cause of accidents, prompting countries to institute strict laws coupled with powerful public service announcements to drum the massage home: being distracted by your mobile device for just half a second while driving can place you and others around you in mortal danger.

No message is THAT important

The studies have likened the distraction of texting to driving while intoxicated. Being under the influence means that your reflexes are severely impaired; texting while driving similarly slows down your reaction time in the event of losing control of your vehicle or of some hazard appearing in front of you.

Some people who have been in texting-related accidents insist that they were only looking down for a moment, or that they had to send some vital message to a colleague or loved one.

Watch another terrifying PSA: 'I'm going too fast!' But what about his kid?

In most countries it is a criminal offence to text while driving, but common sense would suggest that you pull over and send your message while off the roadway. Even texting while at the traffic light or stop street can be dangerous to other road users.

Teen texters

Teens are particularly at risk for dangerous texting habits as they tend to be super-users of online technology. If your teen is a new driver, they won’t have the defensive driving skills to avoid an accident.

As in any accident situation, it’s not always the culprit whose poor driving caused the accident who is injured, but more often it is an innocent fellow road-user who is injured or killed.

This chilling Australian road safety PSA demonstrates the dangers of texting while driving. Watch and wince (and hopefully alter your habits if you have been a texting driver).

Don’t text and drive PSA via YouTube/Tony Gentry

Join the conversation on Twitter, Facebook  and the Parent24 Forums

Do you practise safe texting?

Read Parent24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Everything from parties to pre-schools in your area.

Jobs - Find your dream job

Sales Representative in Ulundi

Roots Sales and Merchandising

Junior sales trainer

Port Elizabeth
Roots Sales & Merchandising
R4 000.00 - R7 000.00 Per Month


Eastern Cape
Roots Sales & Merchandising
R1 000.00 - R1 500.00 Per Month

Property - Find a new home