The Man Up campaign: promoting voluntary medical male circumcision
South African celebs promote the Man Up campaign to raise awareness around male circumcision for National Men’s Health Month.
Male celebs for VMMC (Supplied)

June is National Men’s Health Month. 

And South African celebs are joining a national marketing drive for voluntary medical male circumcision (VMMC). 

The “Man Up” campaign is an initiative by the Community Media Trust (CMT) —a not-for-profit company specialising in communication in the fields of health, human rights and gender-based violence. 

The central focus of the campaign is to raise awareness around male circumcision as a way to offer additional protection against HIV, sexually transmitted infections (STIs), and other life-threatening health conditions that impact men, such as prostate cancer. 

According to Lucilla Blankenberg, Co-Director of CMT: 

“About 7 million people are living with HIV in our country, and prostate cancer is the most common cancer among South African men."

"Medical male circumcision has been proven to offer men many protective benefits and there really shouldn’t be any hesitation to undergo the procedure.” 

The celebrity ambassadors include multi-talented musician and composer, Khaya Mthethwa; popular singer-songwriter, Chad Saaiman; actor and comedian, Christian Bennet; actor Lemogang Tsipa, who recently made his big screen debut in the locally produced film, Beyond the River; Scandal cast members, Brighton Ngoma and Luthuli Dlamini; actor and presenter, Katleho Sinivasin; actor and musician, Wandile Molebatsi; actor and director, Obed Baloyi; 7de Laan star, Sekoati Tsubane; and Matli Mohapeloa, best-known for his role as DJ Ngwazi on Rhythm City. 

Like each of the eleven ambassadors, Luthuli Dlamini believes in the campaign’s message and the aim of reducing HIV in South Africa.

“It’s a great cause and it promotes health and safety for all. Circumcision reduces the chances of HIV and reduces the risk of women getting cervical cancer,” 

Khaya Mthethwa felt compelled to join the cause. 

“Life is not just about taking care of ourselves. It’s about looking out for our families and others as well.“ 

“HIV is a major health concern in SA and I simply cannot idly stand by and do nothing. A proactive approach by all is what is going to put an end to the disease.“

Blankenberg strongly urges all South African men to join the campign.

“They need to stand up and confront the health challenges we face as a country by playing their part. Millions of lives can be saved if men take action.”

For more information about the campaign visit or call 021 788 9163. 

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