The DA's election ad of a burning South African flag has drawn criticism for fearmongering, perpetuating a "swart gevaar" narrative and risking unity for political gain. Muhammad Hussain chats to several analysts to get their views on the ad's effectiveness.
The DA's election ad that depicts the South African flag burning is a populist, fearmongering tactic aimed at solidifying its base.
However, this may prove to be a misstep in the party's campaign, analysts believe.